by Ilan Cooley | Apr 12, 2021 | Business, Entrepreneurship, Marketing
“What do you think of my… “ Website? Social media? Logo? I get asked these questions a lot. As a marketing consultant, it is my job to have an expert opinion, but when someone asks and am not THEIR expert, my opinion is about as effective as a personal trainer...
by Ilan Cooley | Mar 29, 2021 | Business
This article could express everything you need to know about the Gen X business style in one concise statement: Figure it out. We are the generation that spawned Just Do It, and made it more than just a catch phrase. We ran with it, lived it, mastered it, and now...
by Ilan Cooley | Mar 15, 2021 | Business, Music Industry
I am the kind of person that chases lightning. I recently said this to a colleague. On my best days I don’t just chase lighting, I am lightning. I have a bolt of energy in me from a source I can’t explain. One of my early bosses described me as a wild horse that could...
by Ilan Cooley | Mar 2, 2021 | Business, Marketing, Music Industry
I hear a lot of boat analogies lately. Like, “we are not all in the same boat, but we are all weathering the same storm.” It’s probably because 2020 felt like a sinking ship. We hit the iceberg nobody saw coming. There were a lot of reactions to our sudden,...
by Ilan Cooley | Feb 16, 2021 | Business, Marketing, Music Industry, Sponsorship
When I look back on the past year, there are a lot of things I’d like to leave in the rear view. I used to drive to meetings and see people in real life. I’m sure you did too. Sometimes, I would even fly to see a client, or go to an event, or conference. From the safe...
by Ilan Cooley | Jan 18, 2021 | Business
I’ve been called a lot of things – some good, some bad – but there is one word that never sits well with me. It’s the B word. I have been called this particular B word so many times I have lost count. The fact is, I don’t think this word is fitting in the context of...
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