That First Day

That First Day

The first day of my first professional job I was both excited and terrified. I chose my outfit carefully – a pale green pencil skirt, and silk floral blouse. I am almost certain I wore pantyhose and black pumps. I was exhilarated as I walked through the front doors at...
The Basics of Brand Strategy

The Basics of Brand Strategy

“What do you think of my… “   Website?  Social media?  Logo?  I get asked these questions a lot. As a marketing consultant, it is my job to have an expert opinion, but when someone asks and am not THEIR expert, my opinion is about as effective as a personal trainer...
A Gen X Guide To Business

A Gen X Guide To Business

This article could express everything you need to know about the Gen X business style in one concise statement: Figure it out.  We are the generation that spawned Just Do It, and made it more than just a catch phrase. We ran with it, lived it, mastered it, and now...