by Ilan Cooley | Jun 14, 2021 | Business, Entrepreneurship
The first day of my first professional job I was both excited and terrified. I chose my outfit carefully – a pale green pencil skirt, and silk floral blouse. I am almost certain I wore pantyhose and black pumps. I was exhilarated as I walked through the front doors at...
by Ilan Cooley | May 10, 2021 | Branding, Business, Entrepreneurship, Marketing
Have you ever gone into your closet and declared you have nothing to wear? But why? You have a ton of great stuff in there! The reality is, a lot of the clothes we choose miss the mark. Some are an impulse buy, others are an emotional purchase, a deal, or a passing...
by Ilan Cooley | Apr 28, 2021 | Business, Entrepreneurship, Music Industry
I am a big fan of the Indiana Jones films. I was excited to hear Harrison Ford will reprieve his iconic role one more time, admirably, at age 78. Like so many other things, the upcoming fifth installment is delayed because of Covid. This news is both disappointing,...
by Ilan Cooley | Apr 12, 2021 | Business, Entrepreneurship, Marketing
“What do you think of my… “ Website? Social media? Logo? I get asked these questions a lot. As a marketing consultant, it is my job to have an expert opinion, but when someone asks and am not THEIR expert, my opinion is about as effective as a personal trainer...
by Ilan Cooley | Mar 29, 2021 | Business
This article could express everything you need to know about the Gen X business style in one concise statement: Figure it out. We are the generation that spawned Just Do It, and made it more than just a catch phrase. We ran with it, lived it, mastered it, and now...
by Ilan Cooley | Mar 15, 2021 | Business, Music Industry
I am the kind of person that chases lightning. I recently said this to a colleague. On my best days I don’t just chase lighting, I am lightning. I have a bolt of energy in me from a source I can’t explain. One of my early bosses described me as a wild horse that could...
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