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The Basics of Brand Strategy

The Basics of Brand Strategy

“What do you think of my… “   Website?  Social media?  Logo?  I get asked these questions a lot. As a marketing consultant, it is my job to have an expert opinion, but when someone asks and am not THEIR expert, my opinion is about as effective as a personal trainer...
A Gen X Guide To Business

A Gen X Guide To Business

This article could express everything you need to know about the Gen X business style in one concise statement: Figure it out.  We are the generation that spawned Just Do It, and made it more than just a catch phrase. We ran with it, lived it, mastered it, and now...
Chasing Lightning

Chasing Lightning

I am the kind of person that chases lightning. I recently said this to a colleague. On my best days I don’t just chase lighting, I am lightning. I have a bolt of energy in me from a source I can’t explain. One of my early bosses described me as a wild horse that could...
The Life Raft Effect

The Life Raft Effect

I hear a lot of boat analogies lately. Like, “we are not all in the same boat, but we are all weathering the same storm.”  It’s probably because 2020 felt like a sinking ship. We hit the iceberg nobody saw coming. There were a lot of reactions to our sudden,...