by Ilan Cooley | May 10, 2021 | Branding, Business, Entrepreneurship, Marketing
Have you ever gone into your closet and declared you have nothing to wear? But why? You have a ton of great stuff in there! The reality is, a lot of the clothes we choose miss the mark. Some are an impulse buy, others are an emotional purchase, a deal, or a passing...
by Ilan Cooley | Apr 12, 2021 | Business, Entrepreneurship, Marketing
“What do you think of my… “ Website? Social media? Logo? I get asked these questions a lot. As a marketing consultant, it is my job to have an expert opinion, but when someone asks and am not THEIR expert, my opinion is about as effective as a personal trainer...
by Ilan Cooley | Mar 2, 2021 | Business, Marketing, Music Industry
I hear a lot of boat analogies lately. Like, “we are not all in the same boat, but we are all weathering the same storm.” It’s probably because 2020 felt like a sinking ship. We hit the iceberg nobody saw coming. There were a lot of reactions to our sudden,...
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