The Basics of Brand Strategy

The Basics of Brand Strategy

“What do you think of my… “   Website?  Social media?  Logo?  I get asked these questions a lot. As a marketing consultant, it is my job to have an expert opinion, but when someone asks and am not THEIR expert, my opinion is about as effective as a personal trainer...
The Life Raft Effect

The Life Raft Effect

I hear a lot of boat analogies lately. Like, “we are not all in the same boat, but we are all weathering the same storm.”  It’s probably because 2020 felt like a sinking ship. We hit the iceberg nobody saw coming. There were a lot of reactions to our sudden,...