The Basics of Brand Strategy

The Basics of Brand Strategy

“What do you think of my… “   Website?  Social media?  Logo?  I get asked these questions a lot. As a marketing consultant, it is my job to have an expert opinion, but when someone asks and am not THEIR expert, my opinion is about as effective as a personal trainer...
Chasing Lightning

Chasing Lightning

I am the kind of person that chases lightning. I recently said this to a colleague. On my best days I don’t just chase lighting, I am lightning. I have a bolt of energy in me from a source I can’t explain. One of my early bosses described me as a wild horse that could...
The B Word

The B Word

I’ve been called a lot of things – some good, some bad – but there is one word that never sits well with me. It’s the B word. I have been called this particular B word so many times I have lost count. The fact is, I don’t think this word is fitting in the context of...
The Magic Eight Ball

The Magic Eight Ball

My high school guidance councillor Mr. Dolan made me take a test that was supposed to help map out my future. Everyone in our class had to take it. A series multiple-choice questions assessed aptitudes and interests to determine a career path. I recall seeing my...