by Ilan Cooley | May 10, 2021 | Branding, Business, Entrepreneurship, Marketing
Have you ever gone into your closet and declared you have nothing to wear? But why? You have a ton of great stuff in there! The reality is, a lot of the clothes we choose miss the mark. Some are an impulse buy, others are an emotional purchase, a deal, or a passing...
by Ilan Cooley | Apr 12, 2021 | Business, Entrepreneurship, Marketing
“What do you think of my… “ Website? Social media? Logo? I get asked these questions a lot. As a marketing consultant, it is my job to have an expert opinion, but when someone asks and am not THEIR expert, my opinion is about as effective as a personal trainer...
by Ilan Cooley | Mar 15, 2021 | Business, Music Industry
I am the kind of person that chases lightning. I recently said this to a colleague. On my best days I don’t just chase lighting, I am lightning. I have a bolt of energy in me from a source I can’t explain. One of my early bosses described me as a wild horse that could...
by Ilan Cooley | Jan 18, 2021 | Business
I’ve been called a lot of things – some good, some bad – but there is one word that never sits well with me. It’s the B word. I have been called this particular B word so many times I have lost count. The fact is, I don’t think this word is fitting in the context of...
by Ilan Cooley | Jan 6, 2021 | Business
My high school guidance councillor Mr. Dolan made me take a test that was supposed to help map out my future. Everyone in our class had to take it. A series multiple-choice questions assessed aptitudes and interests to determine a career path. I recall seeing my...
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