by Ilan Cooley | Feb 2, 2021 | Communications, Events, Music Industry, Sponsorship
The first time I talked about crisis management at a marketing conference, someone came up to me at the end and said it wasn’t what they were expecting. When I smiled and raised an eyebrow, they said, “I thought you were going to talk about someone’s sign falling...
by Ilan Cooley | Jan 18, 2021 | Business
I’ve been called a lot of things – some good, some bad – but there is one word that never sits well with me. It’s the B word. I have been called this particular B word so many times I have lost count. The fact is, I don’t think this word is fitting in the context of...
by Ilan Cooley | Jan 6, 2021 | Business
My high school guidance councillor Mr. Dolan made me take a test that was supposed to help map out my future. Everyone in our class had to take it. A series multiple-choice questions assessed aptitudes and interests to determine a career path. I recall seeing my...
by Ilan Cooley | Sep 22, 2020 | Music Industry
The live event industry is in serious trouble. It was the first sector to go dark due to the pandemic, and it is expected to be the last to be allowed back to work. The people behind the scenes of your favourite events are the mavericks and risk takers you likely...
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