The live event industry is in serious trouble. It was the first sector to go dark due to the pandemic, and it is expected to be the last to be allowed back to work.

The people behind the scenes of your favourite events are the mavericks and risk takers you likely don’t know about. They create the events that make you smile until your face hurts, cheer until you lose your voice, and dance until you can’t stand up. They make the magic that fills your social feeds, and the moments that live in your memories.

​You may have gotten an email saying “your event has been cancelled” – they lost their livelihood.

I find myself mourning the loss of community. It is nearly extinct, if not already dead. Growing up, I think we just took it for granted. As a farm kid, people came from miles around for brandings, weddings and funerals, and if something went wrong, at the very least someone would show up unannounced with a casserole.

I find myself mourning the loss of community. It is nearly extinct, if not already dead. Growing up, I think we just took it for granted. As a farm kid, people came from miles around for brandings, weddings and funerals, and if something went wrong, at the very least someone would show up unannounced with a casserole.

I find myself mourning the loss of community. It is nearly extinct, if not already dead. Growing up, I think we just took it for granted. As a farm kid, people came from miles around for brandings, weddings and funerals, and if something went wrong, at the very least someone would show up unannounced with a casserole.